First impression is the last impression! The phrase is almost true for all cases as judgement for selection is made by outer appearance only. People generally make up their mind about another person or a product or anything from its outer look.
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The glamorous world of advertisement is no exception to this. The impact of glory of advertising has gone to such a height that not only it has covered children but people of all ages. The main aim of advertising is to capture market requiring a lot of publicity. The world of advertising has no boundaries and will be immortal till people are surviving in this world.
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Increasing demand of advertisements is a result of tremendous competition amongst product / people in the market. The market of advertising is very vast. For instance, household products like match box, ghee, furniture, newspaper, magazines, Car; Electronic appliances like Refrigerator, Washing machine, Television, Music system, etc.; Institutions like Computer Institutes, Coaching classes, private institutions etc.; Services like Banks, Consultancies, Industries, other loan providing institutions, etc; Other products include Chocolates, Biscuits, Ice-Cream, and Cinema, TV programmes, Stage Plays, Audio Video Cassettes, Music albums, Greeting Cards, etc. The list is endless.
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The glamour and monetary gains of Modeling has great influence on advertising. Newspapers, magazines, posters, pamplets, Television, Radio are the other resources. Now a day, Internets are being used largely as a media for advertisement where the requirement is to target high class of people or where more money can be invested on advertising. It’s interesting to know that advertising itself is a profession and needs advertising. Lot of advertising agencies has now emerged to supply attractive advertisements on contract basis.
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Advertising is an art. As it appears, it is not a simple and easy task. Advertising is becoming need of today’s market because it is necessary to catch attention of people towards a particular commodity. Knowledge of surrounding market, competition and creative thinking are the primary requisites of advertiser. It also needs skill of presentation, imagination power, patience, aesthetic sense, etc. The advertising should be flexible to change with changing environment, taste, custom and trends of consumers. Many advertisements are found to be hitting people at right spot that they start humming up the tunes played.
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Advertisements act as a media between market and the consumers. Its applications and effects are worldwide. It gives consumers current performance of various products, institutions, services, etc. and its status in market. It also helps consumers in taking decisions by comparing various products. Even children can buy the products of their choice and youngsters can choose advertising as a Profession. Marketing is closely related to advertising. Many people have their employment in advertising field.
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Besides above benefits, the fact that ‘some advertisements are nothing but a craze’ can not be overlooked. It shows only bright side in front of people and what glitters is not always gold. Outcome of the decisions taken blindly may be hazardous. It will be always preferable to watch advertisements either as a source of information or passing the time.
.
Creativity its soul, glamour its base,
Sometimes useful, Sometimes Craze.
Its Advertising, the field of sensation,
A need of Business World, as a Profession.
.
The glamorous world of advertisement is no exception to this. The impact of glory of advertising has gone to such a height that not only it has covered children but people of all ages. The main aim of advertising is to capture market requiring a lot of publicity. The world of advertising has no boundaries and will be immortal till people are surviving in this world.
.
Increasing demand of advertisements is a result of tremendous competition amongst product / people in the market. The market of advertising is very vast. For instance, household products like match box, ghee, furniture, newspaper, magazines, Car; Electronic appliances like Refrigerator, Washing machine, Television, Music system, etc.; Institutions like Computer Institutes, Coaching classes, private institutions etc.; Services like Banks, Consultancies, Industries, other loan providing institutions, etc; Other products include Chocolates, Biscuits, Ice-Cream, and Cinema, TV programmes, Stage Plays, Audio Video Cassettes, Music albums, Greeting Cards, etc. The list is endless.
.
The glamour and monetary gains of Modeling has great influence on advertising. Newspapers, magazines, posters, pamplets, Television, Radio are the other resources. Now a day, Internets are being used largely as a media for advertisement where the requirement is to target high class of people or where more money can be invested on advertising. It’s interesting to know that advertising itself is a profession and needs advertising. Lot of advertising agencies has now emerged to supply attractive advertisements on contract basis.
.
Advertising is an art. As it appears, it is not a simple and easy task. Advertising is becoming need of today’s market because it is necessary to catch attention of people towards a particular commodity. Knowledge of surrounding market, competition and creative thinking are the primary requisites of advertiser. It also needs skill of presentation, imagination power, patience, aesthetic sense, etc. The advertising should be flexible to change with changing environment, taste, custom and trends of consumers. Many advertisements are found to be hitting people at right spot that they start humming up the tunes played.
.
Advertisements act as a media between market and the consumers. Its applications and effects are worldwide. It gives consumers current performance of various products, institutions, services, etc. and its status in market. It also helps consumers in taking decisions by comparing various products. Even children can buy the products of their choice and youngsters can choose advertising as a Profession. Marketing is closely related to advertising. Many people have their employment in advertising field.
.
Besides above benefits, the fact that ‘some advertisements are nothing but a craze’ can not be overlooked. It shows only bright side in front of people and what glitters is not always gold. Outcome of the decisions taken blindly may be hazardous. It will be always preferable to watch advertisements either as a source of information or passing the time.
.
Creativity its soul, glamour its base,
Sometimes useful, Sometimes Craze.
Its Advertising, the field of sensation,
A need of Business World, as a Profession.
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